Setup & Google Guaranteed Verification
We handle the license, insurance, and background-check verification process to get you approved and badged as fast as possible.
Google Local Service Ads
PAY FOR LEADS, NOT CLICKS, FROM THE VERY TOP OF GOOGLE
Local Service Ads sit above everything else on the page, carry the Google Guaranteed badge, and charge you per lead, not per click. We set them up and manage them to print booked jobs.
THE TOP SPOT ON THE PAGE, BUILT FOR SERVICE BUSINESSES
Google Local Service Ads (LSAs) appear above the Map Pack and above traditional Google Ads, the literal top of the page. They were built specifically for local service businesses, and they work on a pay-per-lead model: you are charged when a customer actually contacts you, not for clicks that go nowhere.
They also come with the Google Guaranteed badge, the green checkmark that tells homeowners Google has vetted your business. For high-trust purchases like home services, that badge is a serious conversion advantage.
But LSAs are not set-and-forget. Verification, budget pacing, lead disputes, and review requirements all need active management to stay profitable. That is what we handle.
WHAT'S INCLUDED
WHAT LSA MANAGEMENT INCLUDES
From verification through ongoing optimization, we run the whole program.
Profile & Service Configuration
We configure your job types, service areas, and business hours so you only pay for the leads you actually want.
Budget & Bid Management
We manage your weekly budget and bidding to maximize quality lead volume without overspending on low-intent contacts.
Lead Dispute Management
Spam and irrelevant leads happen. We dispute them with Google so you are not paying for junk, protecting your cost per real lead.
Review & Ranking Support
LSA ranking is driven heavily by reviews and responsiveness. We support the review flow and response speed that keep you ranked at the top.
Reporting & ROI Tracking
You see exactly how many leads came in, what they cost, and which turned into jobs, so you always know your return.
WHY LSAS PAIR PERFECTLY WITH SEO
SEO builds compounding organic lead flow over time. LSAs turn on lead flow immediately. Run together, you dominate the top of the page, the ad, the Map Pack, and the organic results, while your costs per lead drop as your organic presence grows.
We manage both sides so they reinforce each other instead of competing for the same budget.
BUILT FOR YOUR TRADE
INDUSTRIES WE SERVE
We build lead engines for home service businesses like these. Find your trade below.
Roofing Companies
HVAC Contractors
Plumbing Companies
Electrical Contractors
Stucco & Coatings
Garage Door Companies
Solar Companies
Landscaping Companies
Painting Contractors
Don’t see your industry listed? Book a free strategy session and we’ll connect if it makes sense.
Book a Free Strategy SessionHOW WE WORK
Growth isn’t guesswork. We follow a system that starts with a real conversation about your business and ends with a scalable lead machine.
LOCAL GROWTH CHAT
It starts with a conversation. We sit down, learn your business, understand your goals, and walk through a custom gameplan for your market.
ONBOARDING & SET UP
Once you're in, we move fast. Website rebuild or refresh, GBP credentials, call tracking, CRM sync, asset collection. We build the foundation so every dollar after this is measurable.
CAMPAIGN LAUNCH
We launch your Google Ads and SEO campaigns together. Once your website is in place and the campaigns are built, paid traffic starts driving leads while SEO momentum builds in parallel.
MEASURE, REFINE & SCALE
We track what matters (leads, revenue, ROI), cut what's not working, and double down on what is. Long-term SEO momentum builds while paid channels keep leads flowing.
SERIOUSLY, THESE GUYS ARE SEO NINJAS.
READY TO STOP WASTING MONEY AND START GETTING LEADS?
If you’re a home service business that’s serious about growth, let’s talk. No pressure. No hard sell. Just a straight conversation about what’s working, what’s not, and whether we’re the right fit.
Jordan and his team have been a huge help with our online presence. In a niche like Solar, Fire Fuel SEO has really helped us stand out from other Solar companies. The team is attentive to the needs of the company, they always pick up when I call (which is a lot), and are constantly striving for new ideas that could benefit the company. They are not just here to try to sell you a service. They genuinely care to see you prosper. I’ve had a great experience with them being SEO for our Solar company! I would highly recommend Fire Fuel SEO for any business owner looking to gain traffic from online. It truly is vital!